Facebookers and Twitterites (are those words?) were big into tackles and take-downs Monday night. Nielsen’s Social Content Ratings have USA Network’s WWE Raw winning the night for “Series and Specials,” while the Monday Night Football game on ESPN between the Packers and the Eagles won “Sports Events” as well as the night as a whole. That – despite it being a battle between two sub-.500 teams. Proof that Monday Night Football is big regardless of who plays.
Mondays usually see NBC’s The Voice beat WWE Raw. Indeed, The Voice saw four thousand more uniques on Facebook and Twitter than WWE Raw. But Raw fans interacted more, and that’s what put the show on top for the night. Here are the charts:
Source: Nielsen. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Sports Events, Series, and Specials include those on Broadcast and National Cable with metrics available across social platforms. Sports Events are across all day parts. Series and Specials include new/live primetime and late fringe programming only. For multicast events, networks are listed alphabetically and metrics reflect the highest volume of interactions across all airing networks, denoted with an asterisk.